The Sugar High podcast does blogging. When we aren't busy picking the brains of successful musicians, we're collecting our thoughts on some of the most important questions in the music industry - How does someone start a record label? Do artist actually need a manager, publisher, agent and lawyer? What are the main elements involved in tour management. Oh, and what about that one thing called royalties? While not being high, we give entirely High advise on these topics and more.
At the beginning of last summer I found myself standing backstage at one of the largest music festivals in the US deeply regretting my decision to wear black skinny jeans. I was sweatier than cheddar in a green room and so was the band I’d been hired to tour manage, and they were about to walk onstage in front of 6,000 equally sweaty festival goers. Despite the heat, it was an exciting moment. After years of half-empty venues, overnight drives, eating off dollar menus, sleeping in shitty motels, missing rent payments, destroying relationships, and generally living in squalor, the band was about to play a potentially game changing show. I needed to get to work.