Building a label from the ground to eventually signing and RELEASING records with Major Lazer, Jens Lekman & Bon Iver
The word record executive conjures up images of a ruthless businessman surrounded by mountains of cocaine, destroyed artists, and sharkskin suits. At least, it used to for me. Not anymore, because I know people like Chris Swanson. Chris Swanson runs The Secretly Group. A group of labels comprised of Secretly Canadian, Dead Oceans, and Jagjaguwar. They've signed and released records with Major Lazer, Jens Lekman, Bon Iver, The War On Drugs, and more. All of this was started in Chris's college dorm room.
I frequently get asked by people how they get signed and I just decided to go to the source.